Jun 11, 2022
In Business Forum
Skincare brand SK-II opened its first pop-up Coinbase User List shop centered around mobile phones at a mall in Hainan, China, according to a press release. The store, which embodies a format the brand calls “social retail,” offers augmented reality Coinbase User List (AR) and gamified experiences for shoppers through a WeChat mini program, allowing them to use an AI-enabled skin analysis tool to receive personalized information and product recommendations in a contactless manner. The shop is grounded in enabling Coinbase User List visitors to interact with the brand in a number of ways throughout their shopping experience — even while waiting in line to pay, an approach the brand refers to as “the line is the ride.” This pop-up continues the Procter & Gamble brand’s #ChangeDestiny purpose-driven platform and directs visitors Coinbase User List to explore SK-II’s new animated series showcasing how six Olympians, including Simone Biles, Liu Xiang and Ishikawa Kasumi, have addressed a variety of societal pressures. SK-II is an official global sponsor of the 2020 Tokyo Olympics. By more deeply integrating mobile into its in-person experiences, SK-II is looking to modernize the shopper journey for customers who may prefer to explore products and information at their own pace. These types of experiences, sometimes Coinbase User List referred to as “phygital,” can elevate engagement within a brand’s store and reduce the intimidation around browsing endless rows of products, SK-II noted in its announcement. he pop-up shop builds on the P&G brand’s purpose-driven platform, titled #ChangeDestiny. On May 1, SK-II debuted a six-part animated series addressing social pressures women face through the lens of six Olympic athletes.