As a B-end product, if you want to establish your own knowledge system of B-end products, then the first thing to do is to start with the most initial concept, that is, to understand Number List the concept of B-end products. Classification began to sort out.
1. What is a B-end product
B-end products are systems that serve organizations and help them achieve business goals by helping them increase revenue, improve efficiency, and control risks.
Here are a few key takeaways:
1) Unlike C-end products that serve "people", B-end products serve organizations, specifically their roles in organizations.
What is a role? This is a passive individual state based on external requirements. The existence of each role has the value and requirements given to him by the organization.
Therefore, it is necessary to do a good job in user analysis of B-end products, not only to see this person, but to see which role he is playing, and to understand what the organization's requirements for this role are, and analyze the current needs and pain points of this role ( The concept of needs and pain points will be discussed in a separate lesson).
2) The essence of the organization's business goal is to make money, and the B-side system needs to think about how much it contributes to the organization's making money.
Generally speaking, B-end products can help organizations make money in three ways:
Through the B-side system, support the business to increase sales/reduce costs, and help organizations make more money. Such as e-commerce platform transaction system, marketing system, distribution system, etc.
Through the B-side system, the operation and collaboration efficiency of the organization are accelerated, thereby helping the organization to make money faster. Such as IM instant messaging system, OA office collaboration system, performance management system, supply chain system, etc.
Through the B-end system, standardize organizational management, enhance risk identification and early warning, and reduce the loss of income caused by organizational risks.
2. Compared with C-end products, what are the characteristics of B-end products
1. Performance first, experience second
Unlike C-end products, which are aimed at individual users who are difficult to reach, B-end products are oriented to functional roles in the organization. The use value and primary attraction of products to users is not user experience, but can solve practical business problems.
Therefore, it is necessary to ensure the basic experience, but it is not the most important. Students of B-end products should pay attention to avoid getting caught in the details of the experience and ignore the higher-level thinking.
2. Stronger logic and certain business expertise
Compared with C-end products, B-end products have higher requirements for product managers, and the requirements for logic and architectural depth will be higher.
The reason is that B-end products generally assist business operations, and business operations themselves are complex and specialized, so the system can build online processes, automated auxiliary strategies, data Kanban, and monitoring for the business, which is more logical than C-end products. sex and professionalism.
3. Generally, it cannot be operated in isolation, and a supporting business operation mechanism is required
Users of C-end products are a group of unseen individuals. The direct link to users is the product itself. The rules for users to use products often need to be simplified through experience so that no manual intervention is required. Otherwise, users will not be able to convert if the threshold for use is too high.
B-end products are oriented to the roles in the organization. B-end products help organizations establish management processes and tools to improve management efficiency. Management is anti-human, which means that B-end products are also destined to be anti-human.
A B-end product system must be matched or embedded into the business management mechanism. A B-end system that is not embedded in any management process is difficult to be used by roles.